Articles
by Stacey Ackerman, M.A.
Whichever arena your company may be in, whether it be construction or sporting goods, marketing to the next generation should be a key concern for the upcoming years. Because teens and twenty-somethings are responsible for a large chunk of the consumer market, the ever-changing ways in which to market your product or service to this age group should be explored. The question that many businesses have in the back of their minds when attempting to target this age group is, "How do I go about marketing to these consumers?" Before you delve into marketing to the next generation, the following questions should be asked:
Who exactly am I marketing to?
You need to target a specific age range in which to market to. Because the tastes and interests of teens and young adults change dramatically from year to year, it is necessary to ask whether or not the age you're targeting needs or is interested in the product or service you're selling. If you're a business selling jewelry, a 15-year-old male most likely won't be interested in buying your products, yet a 25-year-old male might. Once you specify whom you're targeting, it will be much easier to create a marketing plan, rather than trying to target to "teens and young adults" in general.
Which form of media should I use?
Acclimate yourself with the Internet! The next generation relies heavily on the Internet, and more and more companies are turning to this form of media to target the younger age groups.
What are the most popular marketing techniques?
When targeting teens and twenty-somethings, the current most popular way to market to this age group is by using social networks on the Internet. Because MySpace and Facebook are extremely popular among younger people, many companies are placing banner advertisements on the side of these websites to generate website clicks. If this is an unknown realm of the Internet for you, at least investigate what these social networks mean to the marketing world, and what they can possibly do for your company.
The key to marketing to the next generation is understanding this age group, and the current marketing trends. It wouldn't be fair to assume that a 20-year-old would respond to the same advertisement a 60-year-old would, and vice versa. You may tell yourself that it isn't necessary to target the next generation, yet keep in mind that if you develop a client-consumer relationship early, they will be the consumers that will keep walking into your door for many years to come.
Practical, affordable marketing that works.
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