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How Presidential candidates create powerful messages
by Stacey Ackerman, M.A.

Election time is a great opportunity to learn how to create a powerful message that causes a buzz. Our Presidential candidates are leaders in creating campaign messages that stick. After all, they only have a short period of time to convince you that they are the best. They need to deliver a marketing message that says exactly what they represent in short catchy phrases that everyone will grab on to.

When you go to market your business, develop a slogan like our Presidential candidates such as: "A Stronger Economy" and "Country First". When campaigning your product or service, what is the one main point you want to make? Now, put it into a slogan that will give your prospective customers the message they need to hear to hire you. Put yourself in their shoes - what is the biggest problem they have and how are you going to resolve it.

Spread the word
A slogan that only resonates in your head or your company brochure doesn't have a lot of impact. You need to communicate your message with everyone and everywhere including:

Communicating to your employees - everyone needs to be on board!
Talking to your clients - they should always know what you represent.
Meeting prospects - they must know your mission.
Sales literature and materials - make your message clear and consistent everywhere.
Online - utilize the Internet and social media tools to communicate your message.

By carefully observing how carefully crafted and delivered our Presidential candidates' messages are, you can learn to apply the same techniques to your business. No competitor bashing required.

Practical, affordable marketing that works.

Phone 651.783.5763 | Fax 651.451.5923 | Email: marketing@smallbusinessbuilders.com


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